Renewed partnerships and bold new moves announced for KZN’s longest standing home show.
In 2017 the East Coast Radio House & Garden Show will wow audiences from across the country for a record 37th consecutive time, bringing with it a host of innovations.
The company has renewed their title sponsorship with KZN’s radio station, East Coast Radio, taking the relationship into its 14th consecutive year.
“East Coast Radio is excited to renew its partnership for a further 3 years with this premiere lifestyle event in KwaZulu-Natal,” says East Coast Radio’s General Manager, Boni Mchunu. “Over the years, the show has provided inspiration to, and a platform for, people from all over KZN to come together to experience the best lifestyle-offerings under one roof. We’re proud to be associated with an event that aligns perfectly with our 2017 focus which is to celebrate the the people, places, and things that make the province of KZN great”
New talent brings fresh ideas
In addition, Durban’s own Cairey Baxter-Bruce joins the team as Show Director. She brings considerable know-how from her time at Decorex as their General Manager and later, Business Development Manager, as well as her own event consultancy b² Event Solutions. She has travelled extensively to Verona, London, Birmingham, Paris and New York in search of the cutting edge in today’s décor and design market.
“The ECR House & Garden show is an institution,” said Baxter-Bruce. “I can’t wait to bring a fresh edge and exciting features to a show that’s been a South African benchmark for so many years.”
Baxter-Bruce joins the show on the back of a 3.5% increase in visitor numbers, despite the declining economy in 2016.
“We started the event on the beach front in 1979,” said show owner Clive Shedlock. “Back then we had 25,000 people visit over 10 days, next year we expect 90,000.”
The show is estimated to contribute R100 million in business to the local economy, with an estimated audience reach of over 12 million people nationwide. As an indicator of demand for 2017, exhibitor sales have been opened early to cater for unprecedented interest.
“I believe we’ve continued to grow because we’re constantly innovating,” said Shedlock. “Welcoming Cairey to our team is a brilliant move forward for us. She’s bringing a lot of new ideas that we can’t wait to unveil this year.”
Today, the event boasts over 430 exhibitors across a host of categories including, décor, DIY, gardening, children’s accessories, food, kitchens, bathrooms, technology, Homegrown Design, outdoor, leisure and travel.
“Watch this space,” said Baxter-Bruce on the surprises that 2017 will bring. “Next year’s event will feature more décor with emphasis on furniture, accessories and design inspiration, an enhanced culinary experience and a bigger focus on home-grown and handmade creativity.”
The ECR House & Garden show will take place from June 30 to July 9 at the Durban Exhibition Centre.